British = witty; tongue-in-cheek
Indian = colourful; Bollywood inspired
French = seductive; sensual
American = funny; used car salesman
Thai = wacky
Arab world = ???
We're so busy playing catch-up with the rest of the world when it comes to advertising that we've somehow left out a basic ingredient - spice. Advertising from this region imitates other global styles, but has yet to figure out its own unique flavour. As a start, I'd like to suggest cumin - distinctly warm and earthy.
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