The London 2012 Olympics logo was unveiled yesterday. The reception has been cold. Or should I say hot? As in seethingly hot.
It left one blogger wondering 'How much of my money did they blow on this pink day-glo pig's abortion of a logo, I wonder?' (the answer is a whopping 400,000 Euros by the way). Click here for more feedback from bloggers around the world. What do you think? Is it too 80s? Does it really look like a couple performing oral (blank)? Are you nauseous just looking at it, or do you just not give a damn? I thought so.
2 comments:
Maybe it fits the brief?
Client said: "We want a logo that is colourful and bright. And something that clearly indicates what year London will host the Olympics. We want an evolution, not a revolution"
lo and behold...ta taaaa ;-)
2012? This logo would be more at home in 1982.
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