"New airport agents have been trained to check for bad intentions in travelers' facial expressions...
...At the heart of the new screening system is a theory that when people try to conceal their emotions, they reveal their feelings in flashes that Ekman, a pioneer in the field, calls ''micro-expressions."
Reading this piece, I was struck by a number of thoughts:
1. How this ties into racial profiling, but that has nothing to do with this blog so forget that.
and
2. Being the ad man that I am, I can't help but see some potential in putting these same systems to work in ad testing. We rely a lot on verbal reactions in research, when in fact it's our nonverbal reactions to commercials that convey our real disgust (say to a typical radio commercial in Dubai) or appreciation (to those Melody Tunes ads for example).
So TSA, where do I sign up?
(credit: Miami Herald)
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