Someone named "Paul" plastered these all over the Bastille metro stop in Paris. Art direction's not so bad - you got a bleeding heart and a nice stencil of "Emma''. The copy is simple enough and has a call to action. Media placement's also good, as I'm assuming Emma must live nearby or frequents this area quite often. I'm hoping Paul keeps us updated on whether his little stunt (if it's authentic) gets Emma to come back. In the meantime, good luck and may I suggest a direct mailer?(Translation: Emma, I love you. Come back!)
No comments:
Post a Comment