Wednesday, January 28, 2009

Does your DNA determine how many friends you have on Facebook?

"Always the last one picked for kickball? Never get invites to the hottest parties? Blame Mom and Dad.

That's right, a new study says genes may influence whether or not you're popular. But DNA, or genetic material, shapes more than popularity, according to the research published today in the Proceedings of the National Academy of Sciences. It may also play a role in the number of friends we have—and whether we're integral or insignificant members of a social group.

Researchers from Harvard University and the University of California, San Diego, found that genes may be responsible for 46 percent of the variation (or difference) in how popular we are versus other people. Genetics exerts a similar effect on people's varying degrees of connectivity (for example, one person might know many of their friends' pals, but another person may not know any of their friends' other buddies.) And DNA has a significant, but lesser influence, on the difference between where one or another of us is located in a social network.

The scientists based their findings on data from the National Longitudinal Study of Adolescent Health, a study by the University of North Carolina at Chapel Hill of the influence of health on the social behavior of some 90,000 teens who researchers have been following since 1994. Using information on 552 pairs of twins in the study, the Harvard and U.C. San Diego researchers compared the lists of friends of identical twins with the social circles of same-sex fraternal twins. The networks described by the identical twins resembled one another more than those of the same-sex fraternal twins, suggesting a genetic influence on how people network socially. Twin study designs presume that if identical twins resemble each other more on some trait than fraternal twins do, then genes help explain that trait.

'Your social position in a network is not purely of your own making,' study co-author Nicholas Christakis, a professor of sociology at Harvard University, tells ScientificAmerican.com. 'In a very deep sense, our social life is predestined. It's predestined genetically.

'It's not the only explanation,' he adds. 'But there is a discernible and substantial role of genes in your social network position.'

The study didn’t sort out which genes are enhancing or ruining our social lives. Michigan State University research published last year showed that a mutation in the serotonin receptor gene 5-HT2A was linked to variation in popularity. (Serotonin is a brain chemical that regulates mood, anxiety, depression, sleep and sexuality.) The new study examines the genetics of popularity with a wider lens, examining how much DNA may shape the way we socialize.

There may be evolutionary reasons for the variations in our social connectedness, Christakis says. While it may be advantageous to be in the center of a group when rumors are circulating, he says, you're better off being on its fringes if a disease—not gossip—is spreading. But the study didn’t explore who might benefit from being popular—and who may be lucky to be on the outs.

'We're a social species. We shouldn’t be surprised that some aspects of how we're social depends on genetics,' Christakis says. 'Just like other aspects of your personality of how assertive you are, how risk-averse you are, so does your predilection for having particular kinds of social network architectures' depend on genetics."

(credit: Scientific American)

Image © iStockphoto/Andrew Johnson

Sunday, January 11, 2009

Helen Bamber Foundation PSA by JWT Dubai

Two arresting pieces of work by my ex-partners in crime at JWT Dubai - Nizar & Ash. Great work guys! Check it out...





(credit: Nizar Swailem & Ash Chagla @ JWT Dubai)

Tuesday, January 06, 2009

Atheist bus campaign goes nationwide

"A £140,000 advertising campaign aimed at persuading more people to "come out" as atheists was launched today with a plan to broadcast a message doubting God's existence on the sides of buses, the tube and on screens in central London.

Its slogan – "There's probably no God. Now stop worrying and enjoy your life" – can already be seen on buses in central London. A total of 200 bendy buses in London and 600 buses across England, Scotland and Wales will carry the slogan from today and tomorrow following a fundraising drive which raised more than £140,000.

The money raised will also pay for 1,000 advertisements on London Underground from Monday. Organisers today unveiled a set of quotes from famous writers and thinkers who endorse the atheist message.

The launch, held today near the Albert memorial, featured speeches by Dawkins, author of The God Delusion; Ariane Sherine, creator of the Atheist Bus Campaign; and Hanne Stinson, from the British Humanist Association.

The fundraising drive was prompted by a suggestion from comedy writer Sherine, who received support from the British Humanist Association (BHA) and atheist campaigner Richard Dawkins.

Sherine, a television comedy writer, suggested the idea in a Guardian Comment is Free blog last June, saying an atheist bus campaign would provide a reassuring counter-message to religious slogans threatening non-Christians with hell and damnation.

Speaking at the launch , Sherine said the sheer number of donations received had demonstrated the strength of feeling in Britain.

She said: "This is a great day for freedom of speech in Britain and I'm really excited and thrilled that the adverts have been approved and I hope that they will make people smile on their way to work.

"I am very glad that we live in a country where people have the freedom to believe in whatever they want."

There has been overwhelming financial support for the project, which exceeded its funding target less than 24 hours after being launched, raising nearly nine times the amount needed to have its posters on buses.

Around £6,000 was needed to run adverts in London but within two days, individuals and organisations had pledged more than £87,000. More than £135,000 has been pledged so far. Today's event will also reveal the next stages of the campaign.

The theology thinktank Theos welcomed the campaign, saying it was a "great way" to get people thinking about God. "The posters will encourage people to consider the most important question we will ever face in our lives. The slogan itself is a great discussion starter. Telling someone 'there's probably no God' is a bit like telling them they've probably remembered to lock their door. It creates the doubt that they might not have."

The success of the British campaign has inspired atheists in the US to run their own advertising slogans in Washington DC. The American Humanist Association launched a bus advertising campaign last November with the slogan, "Why believe in a god? Just be good for goodness' sake", appearing on the sides, rear and insides of the city's 230 buses."

(credit: Guardian)