Sunday, April 30, 2006

VW Beetle

This is exactly why I don't drive a Beetle - I just take things too seriously. This campaign's just brilliant. I've yet to see a VW print or TV ad that I haven't found to be atypical of automotive industry advertising in general. Their ads always seem to break new ground. If anyone finds a chink in the armour of VW advertising, please send it across. Until then, VW I worship you...take me to your planet!

VW Beetle

VW Beetle

credit: Fallon, Singapore

Friday, April 07, 2006

A Fajita and Tabbouli to go please

(photos taken on Diyafah Road, Dubai)
What have we got here? A Lebanese grill restaurant with a twist as evident in the poster at their entrance. I personally don't know the financial situation of the owners of this place, but I can confidently say if you're after customers this certainly isn't the way to go. Want to make a difference? Then how about getting back to basics, relooking at your brand proposition and actually living up to it. Not a single Lebo restaurant I know here has been able to really capture the vibe of Beirut nor get right the amount of garlic and pickles in a chicken shawarma. With a restaurant named 'Beirut' I'd think that's as good a place to start as any. So spare us the Fajitas for pity's sake. I'll pass by in a month's time and I hope by then that poster's down.