"The 2007 adidas Auckland Marathon had 11,000 runners determined to reach their impossible. With the finish line 42 kilometres away, they needed more motivation. At the 17 km mark, they got 50 knots of it from a custom built, hurricane fan created by TBWA Whybin Auckland. Exhausted runners opted in to the adiBOOST lane and were pushed from behind by a massive blast of air. Giving them a much-needed second wind to power them through to the finish line."
A street-artist going by 'The Decapitator' is having a field day in London. As his pseudonym suggests, his signature mark involves a guillotine and some gory humour applied to a variety of posters around town - cartoon characters are not spared.
I can make a seriously jumbled-up mess with sticky brown packing tape. This artist from Kiev, Ukraine uses that same tape to create some really nice pieces of art. It's only a matter of time before 3M or Scotch make an ad out of this...
"Two dentists have won a second legal battle with French fashion giant Lacoste over the right to use a toothy crocodile on the sign outside their surgery, the government trademark body said on Thursday.
Dentists Dr Simon Moore and Dr Tim Rumney said they chose a crocodile for their logo because the reptile is famous for having a mouth full of teeth.
But Lacoste argued that the dentists' sign was too similar to their own emblem, a green crocodile that adorns millions of polo shirts around the world."
(source: Reuters)
