Monday, April 09, 2007

Feel free to photocopy

Here's an idea: load up photocopiers with above-average thickness paper that have ads printed on the back. Place the photocopiers on campus and allow students to use the machines for free. And there you have it...great targeting for brands who want to reach students and all done without bribing them with free pizza. This new medium has really taken off in Japan, and I wouldn't be surprised to see it copied (no pun intended) elsewhere.

(credit: Springwise)

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