Thursday, May 10, 2007

Offensive billboard or just pure genius?

This billboard was the topic of much debate in Chicago a few days ago - it was subsequently torn down; many people found it offensive. The lawyers at the firm in question say they only wanted to stir some debate and they confirm that the results of the short-lived campaign were very positive - with a high number of calls coming in. When you consider the free publicity this firm is receiving (AP, Reuters carried the story and at last count on Google News almost 240 articles have been written and let's not forget radio & TV coverage) I'd say this billboard has certainly served its purpose. My posting on this story makes it 241 articles, so I've done my part as well.

(credit: Washington Post)

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