Saturday, January 05, 2008

Dentists win Lacoste crocodile logo battle






"Two dentists have won a second legal battle with French fashion giant Lacoste over the right to use a toothy crocodile on the sign outside their surgery, the government trademark body said on Thursday.


Dentists Dr Simon Moore and Dr Tim Rumney said they chose a crocodile for their logo because the reptile is famous for having a mouth full of teeth.

But Lacoste argued that the dentists' sign was too similar to their own emblem, a green crocodile that adorns millions of polo shirts around the world."

(source: Reuters)



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