You know that split second when you're waiting for an ATM machine or in traffic where you consider switching lanes? As far as decision-making goes, that has to be one of our more irrational processes. A new study in the Journal of Consumer Research looks specifically at why we switch lines at the grocery store. They found out that our decision is linked to our tendency to compare ourselves to the unfortunate people in line behind us. As someone who stood in line for close to 5 hours to see the Sistine Chapel, I can definitely relate.
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