After a certain point, too many choices just leads to confusion...and a reduction in sales. The ingenious (?) solution at Burger King is to 'let the King decide' what you should order with a spin of the wheel. While it is kind of funny and interactive in a silly deprecating sort of way it does get me thinking just how convoluted a 'solution' this is to a potentially serious problem. When is too much just too much?We hear it a lot, that adage of 'less is more'. Stick to what you're good at and don't confuse your patrons. When it comes to burgers, I've got to say that In-N-Out Burger (California, Arizona and Nevada) are probably the best at it. You've got 3 choices of burgers (double-double, cheeseburger and hamburger) that's it. The other thing they promise - everything's fresh. Here's a sample of their menu (almost unchanged since 1948):
You don't need to spin a wheel to guess where I'm headed if I'm ever back in California.(MIT Advertising Lab, Wikipedia)
2 comments:
Please choose:
a. post is timely
b. post is dated
c. post is quasi-relevant
d. post is semi-irrelevant
e. post is mostly-meaningful
f. post is barely meaningless
g. some of the above
h. none of the above
i. any two or three of the above
j. any factorial combination or permutation of the above, excluding those that would make your choice a self reflective nonrational iterative selection
k. who cares
what about
l. is for the way you look at me.
Wiss, you're something else.
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