''Total Sale'' during Belgrade riots

A video of two young women looting during the latest rioting in Belgrade has fast become a hit on YouTube. The women, running amok, go on a free ''shopping spree'' grabbing handbags and Adidas shoes and clothing from the swankiest stores...sometimes in their teeth - all the while filmed by an amateur cameraman. I post this video to highlight what I find to be an intriguing aspect of human behaviour when social order breaks down - people remain brand hungry. Definite potential for a dissertation. hmmm.

(source: Reuters)

Adidas' Marathon Boost - how cool is this?!

"The 2007 adidas Auckland Marathon had 11,000 runners determined to reach their impossible. With the finish line 42 kilometres away, they needed more motivation. At the 17 km mark, they got 50 knots of it from a custom built, hurricane fan created by TBWA Whybin Auckland. Exhausted runners opted in to the adiBOOST lane and were pushed from behind by a massive blast of air. Giving them a much-needed second wind to power them through to the finish line."

(credit: TBWA\Whybin Auckland)