Monday, May 22, 2006

Kinder boy now a man


Here's a story I missed from last year. Still, found it interesting enough to post.

“Guenter Euringer, whose dazzling smile has helped sell millions of boxes of chocolate bars, is now 42 and ready to talk about his secret life as an icon. His autobiography, The Chocolate Child, was launched in Munich on Tuesday. The question he is always asked is how much he earned for the advertisement - and the answer, he says, is just 300 Deutschmarks (150 euros or £100). Curiously, Mr Euringer's face has begun to be replaced on Kinder chocolates in Switzerland in recent weeks”

(credit MIT Laboratory for Branding Cultures , BBC)

No comments: