(Spinneys, Dubai)This is obviously a store sponsored promotion not approved by the Kraft brand team. Bad news: not sure this is really going to get sales to peak. Good news: the alternative prize the sales force had considered was a session of liposuction - the overwhelming majority, however, felt the treadmill was more "aspirational".
Next month check out the snacks aisle where you've got a chance to win a free cholesterol check with every Butterlicious pack of microwaveable popcorn you buy.
4 comments:
i think they're trying to tell u that you could win a treadmill if you purchase a kraft product. it's simple really...the promise of winning a treadmill will encourage people to buy. I think it's ingenious.
No Jorge. I think you're missing Adman's point. Treadmill implies fitness. Butter and cheese (granted they're branded as light)imply gluttony. So yeah, you could win a treadmill but what's the connection really.
You guys are stupid. I'm all for this kind of advertising. Do you think if i went to the Durex aisle and bought a pack of condoms they'd put me in a draw for a nice blonde Estonian?? I'll take it.
Jorge: No, it's not ingenious.
Roberto: Exactly.
Nebu: A bit chauvinistic, but if you hear of a promotion like the one you mention please make sure you let me know (purely to put on my blog of course).
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